HaaS on SaaS

Jonathan Haas

I'm a product manager at Vanta with a passion for security and privacy. I write about SaaS, startups, and security.

Mental Friction: The Hidden Forces That Shape Our Thinking

11/28/2024

Understanding the invisible resistance patterns in human cognition and how to work with them

Written by: Jonathan Haas

A car tire covered in dirt

The Illusion of Smooth Thinking

Every day, our minds process thousands of decisions, from what to eat for breakfast to how to respond to a crisis at work. We imagine this process is smooth and rational, like a well-oiled machine. But there’s an invisible force creating resistance at every turn: mental friction. It’s the cognitive drag that slows our adaptation to new ideas, the emotional turbulence that distorts our judgment, and the social pressures that shape our thoughts before we even realize it.

The Three Laws of Mental Motion

Just as physics has its fundamental laws, our minds operate under certain persistent patterns:

First Law: Cognitive Inertia

Objects at rest stay at rest, and beliefs at rest stay at rest. Our existing mental models don’t just sit quietly in our minds—they actively resist change. This resistance manifests in three key ways:

  1. Pattern Lock-In: We see what we expect to see, even when reality shows us something different
  2. Emotional Anchoring: Our feelings about an idea become fused with the idea itself
  3. Memory Reinforcement: We selectively remember information that confirms our existing views

Second Law: Social Acceleration

The force of an idea is proportional to the social mass behind it. Our thoughts don’t exist in a vacuum—they’re constantly being pushed and pulled by:

  • Cultural currents
  • Peer pressure
  • Authority figures
  • Group identity
  • Status games

Third Law: Conservation of Comfort

For every challenging thought, there is an equal and opposite rationalizing thought. We are meaning-making machines, constantly working to maintain our psychological equilibrium.

The High Cost of Low Friction

We often don’t recognize the price we pay for smooth thinking:

  1. Lost Opportunities: When we filter out information that doesn’t fit our worldview
  2. Relationship Damage: When we project our thought patterns onto others
  3. Decision Quality: When we force complex situations into simple frameworks
  4. Innovation Barriers: When we reject new ideas because they feel uncomfortable

Breaking Through Mental Friction

How do we move past these invisible barriers? Here are practical approaches:

1. Calibrate Your Sensors

Start noticing where you experience mental resistance:

  • What topics make you immediately defensive?
  • Which ideas do you dismiss without consideration?
  • When do you find yourself making excuses?

2. Create Productive Interference

Deliberately introduce controlled chaos into your thinking:

  • Read authors you disagree with
  • Solve problems using unfamiliar methods
  • Expose yourself to different cultural perspectives

3. Build Better Feedback Loops

Develop systems to check your thinking:

  • Keep a decision journal
  • Seek out constructive criticism
  • Test your predictions
  • Review and update your beliefs regularly

The Friction Points That Matter

Pay special attention to these high-impact areas:

  1. Identity Friction: Where new information challenges who you think you are
  2. Value Friction: Where different principles come into conflict
  3. Reality Friction: Where your expectations don’t match your experiences
  4. Social Friction: Where your views clash with your community

Moving Forward

The goal isn’t to eliminate mental friction—some resistance is necessary and healthy. Instead, aim to:

  1. Recognize Resistance: Notice when you’re experiencing mental friction
  2. Calibrate Response: Adjust your thinking based on the situation
  3. Harness Energy: Use resistance as a signal for where growth might be needed
  4. Build Resilience: Develop comfort with cognitive discomfort

A Different Kind of Progress

The next time you feel mental friction, ask:

  • What’s creating this resistance?
  • What am I trying to protect?
  • What might I learn by leaning into this discomfort?
  • How can I use this friction productively?

Because the quality of our thinking isn’t measured by how smoothly it flows, but by how effectively it adapts when faced with resistance.